Ericsson launched the first IPTV middleware integrated with IMS technology. It's based on open standards that facilitates the integration with the operators, as IMS is designed to boost the future of communication and entertainment services. The solution end-to-end for IPTV is based on the specifications of the Open IPTV Forum, being the first solution in the world have pre-integrated with IMS platform.
Ericsson is developing a platform that will enable the TV industry make real that people have a different experience watching TV individually. The focus is enable operators to differentiate their TV offerings and offer innovative services to attract, retain and excite the consumer.
Ericsson IPTV menu
Source: http://www.ericsson.com/ericsson/press/releases/20080909-1250152.shtml